We're pet owners, just like you.

We know what it's like to worry about a dog. That's why we built something we'd actually want to use ourselves.

OUR STORY

It started with Cookie.

One afternoon, Cookie slipped out of the garden gate. For forty terrifying minutes, we had no idea where she was. We tried calling for her, ringing neighbours and looking around the area. We tried everything, except the one thing we wished we had: a way to simply see where she was.

We found her two streets away, completely unbothered, sniffing around. That evening, we started building Colla.

We're not a big tech company. We're a small team of dog owners, designers, and engineers who made something because we needed it. Simple enough to forget about until you need it, but reliable enough to trust when you do.

WHAT WE BELIEVE

Three things we built Colla around.

Your pet deserves freedom.

Our hardware is lightweight and unobtrusive, designed to let pets be pets without bulky attachments hindering their movement.

You deserve peace of mind.

Reliability isn't a feature; it's the foundation. We use enterprise-grade components to ensure the signal is there when you need it.

Technology should feel invisible.

No confusing interfaces or constant notifications. The app is silent until you need it, operating seamlessly in the background.

Built by pet owners, for pet owners.
Built by pet owners, for pet owners.
Built by pet owners, for pet owners.
Our experience

100,000+ trackers sold. Colla is what we built next.

Before Colla, we built SafeTag — one of the UK's most trusted tracking brands. Over five years and more than 100,000 devices later, we took everything we learned and built something better. Smaller, smarter, designed specifically for dogs and the people who love them.

  • 100000+ Devices sold
  • 5+ Years of experience

Designed in the UK

Ready to try Colla?

The Colla tracker is a one-time purchase. Subscriptions are set up in the app after you buy.

Colla tracker on a dog